The 3-2-1 backup principle explained

Hard drives die, laptops get stolen, humans delete the wrong folder, and ransomware is having a record year. The question is no longer if you’ll lose critical data, but when. The 3‑2‑1 backup principle gives home users, freelancers and enterprises a simple, affordable playbook for surviving the inevitable. The 3-2-1 backup principle in this article is the de facto standard for managing copies of your data, whether those are files, photos, notes, or calendar appointments.

What Exactly Is the 3‑2‑1 Backup Principle?

3 copies of your data, 2 different storage media, 1 copy kept off‑site. Follow those three numbers and you dramatically reduce every common single point of failure.

1️⃣ Keep Three Copies

Primary copy – the version you work on daily (laptop, NAS, production server).
First backup – an independent duplicate created automatically on a schedule.
Second backup – a further duplicate that lives on entirely separate media or location.

Why three? One backup can fail or become corrupted without you noticing. A second backup gives you a safety net and lets you roll back further in time if ransomware encrypted the first backup before it was detected.

2️⃣ Store on Two Different Media

Different media fail in different ways and on different timelines. Mix & match from:

  • External HDD – affordable, but mechanical wear and drops are common.
  • SSD – faster and shock‑resistant; can fail without warning due to electronics.
  • Tape – archiving powerhouse with decades‑long shelf‑life, yet slower and manual.
  • Cloud storage – instantly scalable and geo‑redundant, but dependent on your account security and vendor uptime. For backing up the calendars connected to our systems, we use high available cloud storage (99,99% uptime) to ensure that you can always access your backups.
1️⃣ Keep One Copy Off‑Site

Fire, flood, burglary or a lightning strike can destroy every device in a single location. Move at least one backup off‑site:

  • A reputable cloud backup provider.
  • Another office or branch location.
  • A secure bank safe‑deposit box (for tape drives or encrypted drives).

Tip: “Off‑site” doesn’t have to mean far away, but it should be in a physically separate building with its own power and network. BackupMyCalendar can be your off-site backup for your calendars. We work with Google Calendar, Apple Calendar, Outlook Calendar, and many more.

Ready to start with something simple? Secure your online calendar against accidental deletions. Create your free BackupMyCalendar account now—no credit card, cancel anytime.

FAQ

Yes, you can get started absolutely free of charge with one calendar and one backup per week. If you want more calendars and hourly backups, take a look at our plans.

For the free plan, we make one backup per week. For the paid plans, starting from €3 per month, we make one backup per calendar per hour.

We have an advanced backup retention schedule. We keep at least 1 backup for every hour in the last 24 hours, at least 1 backup for every day in the last 7 days, at least 1 backup for every week in the last 4 weeks, at least 1 backup for each month in the last year, and at least 1 backup per year.

Yes. We keep your data in secure, GDPR-compliant data centres in the European Union. We don’t need your Google, Apple, or Microsoft passwords, and we cannot make changes to your calendars. Only you can download your backups.

Need support?

We offer support for both pre- and post-sale questions. Questions about how to make a backup? Look at our free guides.